ABOUT US
novieducation.com | Fueling Education’s Digital Transformation
We are a global education company inspiring the world to learn.
We are passionate about delivering exceptional educational experiences to ensure children nurture a love of learning, acquire the necessary skills to navigate life and become fit for a better future.
Why is this important
We live in a complicated world, with disruption to our daily life coming from all angles.
Our current primary and secondary education systems often cling to outdated curricula, failing to keep pace with the rapidly evolving global landscape.
Furthermore, the current educational programs inadequately focus on practical, real-world skills such as financial and digital literacy, critical thinking, life skills and emotional intelligence and wellbeing.
This results in students being ill-prepared for the demands of their future lives.
Simultaneously, the persisting disparities in educational access and resources perpetuate social and economic inequality, making it imperative that we find new approaches to ensure a more inclusive and relevant education for all students.
A 2022 US Gallop poll found that nearly 60% of parents are not satisfied with the children’s education, with 23% being “completely dissatisfied”.
A 5 trillion USD market
According to the World Bank, countries on average spend 4.8% of the GDP on primary education. Unesco calculates the total global spending on education to be 4.9 trillion USD per year in 2020, growing from 4 trillion in 2010.
There are 2.4 billion people in the world (2020 data) who are 18 years old or less. In the 60 target markets we have identified there are 1.3 bn students, of which an estimated 1 bn in public schools and 300 m in private schools.
Our Vision: The Netflix of education system
We aim to become the Netflix of the education system. For each key learning gap, we will partner with the undisputed leader in the respective field, whether this be a governmental institution or a company, to create compelling educational programs.
We will distribute these programs to schools world-wide, support them in teacher training and develop a skills certification program for students to attest to their learning progress. Depending on the program, this will be delivered either as part of the core curriculum or as an after-school deep-dive elective.
Teachers will benefit from exposure to cutting edge knowledge and content and professional development opportunities supported by our partners. Students will be motivated by engaging learning content, stimulated by hands on projects and competitions, with the most deserving getting direct exposure to global challenges defined by our partners. Our partners will gain global access to millions of students and help further education and development in their respective fields. The return of image and the exposure to potential future talent are appealing side benefits.
Key learning opportunities
We have identified a number of learning opportunities. Some we consider foundational and therefore are part of our core curriculum offering, others are more deep dive electives for interested students. We aim to develop these learning modules with key partners, generally a for profit and a not for profit combined partnership to ensure balanced content creation.
Core curriculum offering
• STEM knowledge – Space Center Houston (NASA)
• Financial Literacy – JP Morgan and Council for Economic Education
• Wellbeing, health and nutrition – NBA, Mayo Clinic, and World Health Organisation
• Critical thinking and problem solving – The Critical Thinking Institute and McKinsey&Co
• Emotional intelligence and social skills – Yale Center for Emotional Intelligence
• Digital literacy and digital safety – Google or Microsoft and Common Sense Media
• Learning how to learn – ?
Electives offering
• Music and movies – Universal
• Fashion – Armani
Key learning opportunities
We have identified a number of learning opportunities. Some we consider foundational and therefore are part of our core curriculum offering, others are more deep dive electives for interested students. We aim to develop these learning modules with key partners, generally a for profit and a not for profit combined partnership to ensure balanced content creation.
Core curriculum offering
- STEM knowledge – Space Center Houston (NASA)
- Financial Literacy – JP Morgan and Council for Economic Education
- Wellbeing, health and nutrition – NBA, Mayo Clinic, and World Health Organisation
- Critical thinking and problem solving – The Critical Thinking Institute and McKinsey&Co
- Emotional intelligence and social skills – Yale Center for Emotional Intelligence
- Digital literacy and digital safety – Google or Microsoft and Common Sense Media
- Learning how to learn – ?
Electives offering
- Music and movies – Universal
- Fashion – Armani
Key business model elements
There are two critical elements to ensure an exceptional educational experience: great content and engaging delivery. For this purpose Novi education will support partners and schools with the following functions:
- Partner onboarding and management.
- Content creation team that will work with our partners to fine tune the learning programs and promote and measure customer satisfaction. This team will also be responsible to produce additional online content for direct student engagement and to craft the year end annual certification process and exam.
- Customer acquisition team that will onboard new schools through a formal accreditation process and train the teachers.
- Communications team to ensure proper management of brand and marketing of programs.
- Merchandising team that will source all the props and materials necessary to deliver an engaging educational experience and explore merchandising opportunities with our partners.
Revenue sources will be the one off fees for school accreditation and an annual fee for content distribution paid by the schools and a fee for the annual certification paid by the students.
Key learning opportunities
We have identified a number of learning opportunities. Some we consider foundational and therefore are part of our core curriculum offering, others are more deep dive electives for interested students. We aim to develop these learning modules with key partners, generally a for profit and a not for profit combined partnership to ensure balanced content creation.
Core curriculum offering
STEM knowledge – Space Center Houston (NASA)
Financial Literacy – JP Morgan and Council for Economic Education
Wellbeing, health and nutrition – NBA, Mayo Clinic, and World Health Organisation
Critical thinking and problem solving – The Critical Thinking Institute and McKinsey&Co
Emotional intelligence and social skills – Yale Center for Emotional Intelligence
Digital literacy and digital safety – Google or Microsoft and Common Sense Media
Learning how to learn – ?
Electives offering
Music and movies – Universal
Fashion – Armani
Our initial opportunity
Of the identified learning gaps we are starting with three where we aim to make a difference: cutting edge STEM knowledge, financial literacy and wellbeing.
STEM knowledge – the Space economy is the fastest growing economy in the world. According to McKinsey, space exploration is a 0.5 trillion market in 2023 and could reach 1 trillion by 2030. With India successfully landing a rover on the moon in August and the upcoming NASA Artemis mission which aims to land astronauts back on the moon after more than 50 years, space exploration is the new frontier and igniting a global race.
Financial literacy – 75% American teens said they lack confidence in their knowledge of personal finance. In America alone 60% of adults have credit card debt for almost 1 trillion, with 23% of young adults being 90 days overdue. Financial literacy is an indispensable skill as it leads to greater monetary stability, less stress and higher quality of life and 82% of parents believe this should be taught in schools.
Wellbeing – 1 out of 5 students have a diagnosable mental health disorder and 70% of the schools reported an increase in students seeking help since the start of the covid-19 pandemic, with only half of them saying they were equipped to do so. According to the US National Alliance on Mental illness, 87% of parents support mental health education in schools with notably 89% stating that their children’s mental health matters more than their academic achievement.
Funding
We are looking to raise 250 m USD for 25% of the company to fully exploit this unique opportunity. These funds will primarily be used to:
- Hire the best executive management team to drive the operational aspects of the business.
- Staff the critical teams to fast-track development and roll-out of our programs.
- Invest in unique educational content creation.
- Develop a cutting edge tech platform (with Microsoft?) to support delivery of engaging educational programs in schools and offer AI based tools for individualised learning journeys for students.
- Develop a marketing program for Novi Education (with Publicis?)
- Set-up the necessary legal entities and local distribution partnerships to ensure adequate global geographic coverage.
